Restaurant operators Restaurant operators across urban and regional areas Australia are adopting CRM platforms CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, hospitality CRM platforms restaurant-specific customer platforms focus on ordering preferences booking behaviour to nurture high-value patrons segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we help venues make data actionable deploy, configure and optimise CRM systems to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Automated guest journeys Birthday and re-engagement triggers
* First-party data capture Reservation and check-in sync
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Ad costs are rising Social reach is declining
* Loyalty lowers CAC Owning guest data = better ROI
* Marketing works better with context Hospitality is relationship-based
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Quick-service venue reduced churn by 28% using CRM segmentation Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data restaurant staff hiring Australia across bookings
* No link between bookings and marketing No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality:
* Email + SMS journeys Email + SMS journeys
* Guest tagging and preferences Guest tagging and preferences
* Connections to social + review platforms Connections to social + review platforms
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start here:
* {Visit aspirehospitality.com.au
* Book a 1:1 consult
* Grow retention
aspirehospitality —
where loyalty meets revenue.